Ennovative Pty Ltd (April 2012 - To Date)
Digital Matketing Manager
The major tasks which i had to perform are listed below :
• Assisting and managing marketing campaigns and communication
• Developing New Products & Services
• Survey Design, Market Research with in-depth data analyses using traditional and advanced methods. Authoring reports containing actionable recommendations
• International Marketing & Sales Consultancy
• Developing and driving the e-commerce strategies and implementation of inbound Marketing using Hubspot & Business Catalyst.
• Brand development,PPC -SEM -SEO Management & Analysis
• Developed brand strategy, statistics systems for Data Analysis & Forecasting
• Strategic Marketing & Core Strategy Development
• White Paper & Research Paper Development
• Implementation of Agile Scrum
• Salesforce, Hubspot and Marketo
International Institute of Marketing Professionals ( Jan 2014 - To Date)
Associate Country Manager For Australia
Member of Global Alliances Committee at IIMP®. Committee is responsible for the direction and management of development and growth of Alliances and setting IIMP® institutes in order to establish Internationally Accepted Marketing Standards and IIMP®’s marketing designations around the world. Global Alliance Committee
iDonate (Sep 2011 - To Date)
The agenda behind building this non profit organization was to work as a bridge between donors and those who are in need. We have worked under following areas:
1- Community Services
3- Virtual Blood Bank
4- Health Services
5- Income Support Programs
Car Hire Shop, Australia ( Sep 2009 - Dec 2011)
DIGITAL MARKETING EXECUTIVE
As digital Marketing Executive i worked on following areas
- Increased online sales by over 100% through conversion rate, average order value & traffic improvements.
- Managing marketing campaigns and communications.
- Responsible for various Market Researches, Data analysis and data mining.
- Communicated with sales and marketing teams while making every marketing program.
- Co-operated with Accounts department in recording transactions, forecasting and measuring their business performance.
- Online promotions & merchandising to maximize conversion rate & average order value.
- Managing portfolio of accounts, Dealing with all aspects of a campaign and managing the work of account executives.
- Ecommerce Lead Generation and Consumer Behaviour Analysis.
- Directed creative ad development including print production, online ads and video ads.
- Experimenting with new & alternative ways to leverage online sales and helped management in decision making.
- Optimization using various Analytics & usability testing.
- Management of the Ecommerce Offline marketing: literature production, direct mail, print and Branding.