IMRAN SARWAR

DIGITAL MARKETING ENGINEER

I like to work on new ideas and new techonologies. Feel free to take a look around my Vcard.

Employment

  • DIGITAL MARKETING ENGINEER2012 - Present

    Ennovative Pty Ltd

    • Salesforce Salescloud implementation and development strategy

    • Salesforce Service Cloud implementation and development strategy

    • Einstein Analytics implementation and Big Data modeling in Analytics Studio

    • Assisting and managing marketing campaigns and communication

    • Developing New Products & Services

    • Survey Design, Market Research with in-depth data analyses using traditional and advanced methods. Authoring reports containing actionable recommendations

    • International Marketing & Sales Consultancy

    • Developing and driving the e-commerce strategies and implementation of inbound Marketing using Hubspot & Business Catalyst.

    • Developed brand strategy, statistics systems for Data Analysis & Forecasting

    • Implementation of Agile Scrum

  • ASSOCIATE COUNTRY MANAGER FOR AUSTRALIA2014 - Present

    INTERNATIONAL INSTITUTE OF MARKETING PROFESSIONALS

    Member of Global Alliances Committee at IIMP®. Committee is responsible for the direction and management of development and growth of Alliances and setting IIMP® institutes in order to establish Internationally Accepted Marketing Standards and IIMP®’s marketing designations around the world.
    VISIT Global Alliance Committee

  • CHAIRMAN2011 - Present

    iDonate Pakistan

    The agenda behind building this non profit organization was to work as a bridge between donors and those who are in need. We have worked under following areas:
    1- Community Services
    2- Education
    3- Virtual Blood Bank
    4- Health Services
    5- Income Support Programs

  • ASSOCIATE COUNTRY MANAGER FOR AUSTRALIA2014 - Present

    INTERNATIONAL INSTITUTE OF MARKETING PROFESSIONALS

    Member of Global Alliances Committee at IIMP®. Committee is responsible for the direction and management of development and growth of Alliances and setting IIMP® institutes in order to establish Internationally Accepted Marketing Standards and IIMP®’s marketing designations around the world.
    VISIT Global Alliance Committee

  • DIGITAL MARKETING EXECUTIVE2009 - 2011

    CAR HIRE SHOP, AUSTRALIA

    As digital Marketing Executive i worked on following areas
    - Increased online sales by over 100% through conversion rate, average order value & traffic improvements.
    - Managing marketing campaigns and communications.
    - Responsible for various Market Researches, Data analysis and data mining.
    - Communicated with sales and marketing teams while making every marketing program.
    - Co-operated with Accounts department in recording transactions, forecasting and measuring their business performance.
    - Online promotions & merchandising to maximize conversion rate & average order value.
    - Managing portfolio of accounts, Dealing with all aspects of a campaign and managing the work of account executives.
    - Ecommerce Lead Generation and Consumer Behaviour Analysis.
    - Directed creative ad development including print production, online ads and video ads.
    - Experimenting with new & alternative ways to leverage online sales and helped management in decision making.
    - Optimization using various Analytics & usability testing.
    - Management of the Ecommerce Offline marketing: literature production, direct mail, print and Branding.

EDUCATION

  • MPHILGraduated - 2013

    UNIVERSITY OF LAHORE
  • MBAGraduated - 2010

    Superior University Lahore

CERTIFICATIONS

  • CERTIFIED SALESFORCE ADMINISTRATOR

  • CERTIFIED SALESCLOUD CONSULTANT

  • CERTIFIED SERVICECLOUD CONSULTANT

  • ADWORDS CERTIFIED CONSULTANT

Skills

  • Salescloud

  • Pardot

  • Service Cloud

  • Einstein Analytics

  • Hubspot

  • Marketo

Digital Marketing Skills

  • Adwords

  • Facebook Marketing

  • Google Analytics

  • INBOUND MARKETING

Conventional Marketing/PM Skills

  • PROJECT MANAGEMENT

  • CORE MARKETING STRATEGIES

  • MARKET RESEARCH & PFME ANALYIS

Download resume as PDF format

Contact info

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