Imran Sarwar

Masters In Business Administration | MPhil

Digital Marketing| Inbound Marketing | Marketing Research

Career Overview

Over 6 years of experience in Marketing & Advertisement industry, including Inbound Marketing, Marketing Research, eCommerce, Branding, Strategic Marketing management and project management. As a Digital Marketing Consultant at Ennovative I coordinated the technical direction of new product development, market research, inbound marketing, Big Data Handling, Analytics and managed clients. I successfully managed various internet marketing projects of clients and Ennovative itself.

During my tenure at Ennovative, one of our client a software giant of Australia got acquired by Schneider Electric which was a big success being a project manager.

Related Accomplishments

  • Founded a Not for Profit Society in Pakistan, named “iDonate”. Successfully registered it with Government of Pakistan and working in Education, Health & Community Services Areas.
  • As part of a management team investigating a new business opportunity, I performed due diligence research and analysis of market potential. I successfully planned and established new business for “Ennovative” which started operations in Australia And Philippines in February 2016
  • Designed & developed Offline / Online Marketing Strategies for Ennovative.
  • Fire Safe Services PTY Ltd a renowned supplier of Fire Extinguishers Adelaide, Received highest sales ever and I helped them to close more sales.
  • Developed a website for dazstudios.org which is a Pakistani top Architecture Firm.
  • Worked with Various Clients from USA, UK, Australia, China and Saudi Arabia as a freelancer. Consulted various eBusinesses worldwide.
  • Developed a website for iDonate.pk which works as a bridge between blood seekers & blood donors.
  • Expertise conducting research required to develop strategically sound business plans.

Key Skills

90%

Core Marketing Strategies

75%

Branding & Strategic Brand Management

85%

Project management

90%

Inbound Marketing

85%

Market Research & PFME Analysis

95%

eCommerce & All aspects of Internet Marketing

Work Experience

Ennovative, Australia

Digital Marketing Consultant
Start - Finish: Jan 2012 - To Date

Responsibilities

  • Assisting and managing marketing campaigns and corporate communications
  • Research & development of new products (Soon to Launch a New Business Unit of Ennovative)
  • Survey Design, Market Research with in-depth data analyses using traditional and advanced methods. Authoring reports containing actionable recommendations
  • International Marketing & Sales Consultancy
  • Developing and driving the e-commerce strategies and implementation of inbound Marketing using Hubspot & Business Catalyst.
  • Brand development, PPC -SEM -SEO Management & Analysis
  • Developed brand strategy, statistics systems for Data Analysis & Forecasting
  • Strategic Marketing & Core Strategy Development
  • White Paper & Research Paper Development

Achievements

  • Received Inbound Marketing, Google Adwords & Bing Ads Professional Certifications.
  • Took various Digital Marketing and Project Management trainings.
  • Developed real time revenue, product performance reports as well as campaign tracking report.
  • Wrote Various Blogs & eBooks For Ennovative
  • Recruited, trained and managed a technical team of ten IT professionals, in Australia.
  • Established a highly productive product life cycle, resulting in increased sales for various clients.
  • Created various Internet Properties for Ennovative, such as. Work Sheets, Work Instruction Manuals, Marketing Assessment Tools and Planning Templates.
  • IT Giant SolveITSoftware.com got acquired by Schneider Electric and CEO gave us credits for this Acquisition.
  • Smallprint.com.au received the peak sales.
  • Designed and implemented corporate network solution, which include VPN allowing personnel to access data on the move, document version control system and in house cloud solution for file sharing.

Technologies

Adobe Photoshop, SPSS, Hubspot, Marketo, Business Catalyst, Site Finity, SEO, Google Adwords, Google Analytics, TableAu, HTML , CSS , JavaScript, SeoMoz Tools, Raven Tools And Infusion Soft.

iDonate, Pakistan

Chairman
Start - Finish: Sep 2011 - To Date

Responsibilities

  • Organisational Partnerships with Both Private and Public Sector organisations.
  • Making strategies to increase Donation base and make more exposure in the Market.
  • Responsible for strategy development and managing organisational affairs.
  • Implementation of Business intelligence.
  • Exploring new ideas and opportunities for growth within Pakistan.
  • New product development and managing affairs of NGO.
  • Understand, develop and maintain in house applications for iDonate Blood Donations.

 

Achievements

  • Registered iDonate with Government of Pakistan and successfully became the Chair for iDonate.
  • Successfully introduced & implemented Income Support Programme in iDonate.
  • Designed and implemented corporate network solution, which include VPN allowing personnel to access data on the move, document version control system and in house cloud solution for file sharing.
  • Reaching 5000 Blood Donations Mile Stone in two year.
  • Developed performance reports, Idea development frameworks and automated reporting.

International Institute Of Marketing Professionals (IIMP), Canada

Associate Country Manager For Australia
Start - Finish: Jan 2014 - To Date




Car Hire Shop, Australia

Digital Marketing Executive
Start - Finish: Sep 2009 - Dec 2011

Responsibilities

  • Increased online sales by over 100% through conversion rate, average order value & traffic improvements.
  • Managing marketing campaigns and communications.
  • Responsible for various Market Researches, Data analysis and data mining.
  • Communicated with sales and marketing teams while making every marketing program.
  • Co-operated with Accounts department in recording transactions, forecasting and measuring their business performance.
  • Online promotions & merchandising to maximize conversion rate & average order value.
  • Managing portfolio of accounts, Dealing with all aspects of a campaign and managing the work of account executives.
  • Ecommerce Lead Generation and Consumer Behaviour Analysis.
  • Directed creative ad development including print production, online ads and video ads.
  • Experimenting with new & alternative ways to leverage online sales and helped management in decision making.
  • Optimization using various Analytics & usability testing.
  • Management of the Ecommerce Offline marketing: literature production, direct mail, print and Branding.

Education

University of Lahore

MPhil Leading To PHD

Graduated: May 2014

Superior University

Masters Of Business Administration

Graduated: 2010

University of The Punjab

Bachelor of Commerce

Graduated: 2008

Certifications

Google

Google Adwords Certified Professional

Bing

Bing Ads Accredited Professional

Hubspot

Inbound Marketing Certified Professional
 

Trainings

Ennovative, Australia

-Inbound Marketing Planning & Management
-Digital Marketing Planning & Management
-SEO Planning & Management
-Internet Marketing Consultancy

Car Hire Shop

-Advanced Search Engine Optimization
-Marketing Research Basics

Let's get in touch